Walkabout Japan 2019 © Tourism Australia
Walkabout Japan is the premier trade event for Australian tourism products and services to engage with key Japanese travel companies. Walkabout Japan was held in Kofu, Japan from 25 - 27 February 2019.
Market overview
The Japan inbound market is booming for Australia. In the year ending June 2017, Japan ranked as Australia’s fifth largest inbound market based on visitor arrivals and expenditure (Japan surpassed Singapore’s arrivals levels in the last 12 months).
Growth from Japan to Australia is predominantly for holiday purposes, with holiday arrivals up 16 per cent and expenditure up 23 per cent in the year ending June 2017. Expenditure growth has also been assisted by a stronger Japanese Yen over the last 12 months.
The Tourism 2020 strategy estimated that the Japan market had the potential to grow between $2.7 billion and $3.3 billion in total expenditure by 2020.
For more information, please visit the Japan Market page.
