Tourism Australia events
Tourism Australia hosts a number of key industry events and trade shows each year.
Australia Marketplace events
Australia Marketplace UK & Europe 2024 © Tourism Australia
Australia Marketplace events are Tourism Australia's offshore missions.
10 - 13 November 2025
Xi'an, China
Australia Marketplace China 2025 is an opportunity for representatives from the Australian tourism industry to establish and maintain business relationships with key qualified travel agencies and tour operators from Greater China. Following this the Australia Luxury Showcase China (ALSC25) will be held at the same venue on Friday, 14 November. This event will provide an opportunity for experiential luxury Australian product to meet with high-end buyers from Greater China.
22 July - 24 July 2026
Kuala Lumpur, Malaysia
Australia Marketplace South East Asia 2026 will be held in Kuala Lumpur, Malaysia from Wednesday, 22 July to Friday, 24 July. The event is an opportunity for representatives from the Australian tourism industry to establish and maintain business relationships with key qualified travel agencies and tour operators from South East Asia. Further information regarding the event will be available in due course.
02 September - 04 September 2026
Tokyo, Japan
Australia Marketplace Japan & Korea 2026 will be held in Tokyo, Japan from Wednesday, 2 September to Friday, 4 September. The event is an opportunity for representatives from the Australian tourism industry to establish and maintain business relationships with key qualified travel agencies and tour operators from Japan & Korea. Further information regarding the event will be available in due course.
16 November - 18 November 2026
London, England
Australia Marketplace United Kingdom & Europe 2026 will be held in London, England from Monday, 16 November to Wednesday, 18 November. The event is an opportunity for representatives from the Australian tourism industry to establish and maintain business relationships with key qualified travel agencies and tour operators from across the United Kingdom & Europe. Further information regarding the event will be available in due course.