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Australia kept top of mind for Indians

09 December 2020

Melbourne Cricket Ground, Melbourne, Victoria © Tourism Australia

To maintain Australia’s attractiveness and desirability amongst Indian high value travellers, Tourism Australia is leveraging the Border-Gavaskar cricket series, to inspire potential travellers and drive visitation once borders open.

Australia has been showcased on SonyLIV and ESPNcricinfo with this activity complimented by advocacy support from popular Australian cricket personalities David Warner and Brett Lee and Indian Instagram influencer, Danish Sait and a branded content partnership with BuzzFeed.

Aussie Specialist Program agents have also undertaken webinar training and supported by contests and the launch of an Instagram filter to ‘virtually’ support their favourite team.

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Wentworth Falls Track, Blue Mountains National Park, New South Wales © Destination NSW

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Australia kept top of mind for Indians

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