Australia Now Initiative kick-off with a new Embassy banner - Corporate

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Australia Now Initiative kick-off with a new Embassy banner

23 June 2021

New tourism banner, Australian Embassy, Paris © Tourism Australia

Earlier this month, Australia Now 2021-2022 was launched in France. The Australian Government initiative aims to bring France and Australia closer together in all sectors: culture, education, research, new technologies, business, sport and tourism.

Australia Now encourages French people to dream about the destination through more than 100 Australian-themed events throughout France.

Tourism Australia is partnering with the Embassy on some beautiful upcoming activities, starting with the unveiling of the new Tourism Australia banner on the Embassy wall celebrating this initiative and inviting French people to celebrate Australia in 2021-2022.

In addition, a Paris metro campaign with 600 posters will be live this month to promote the program.

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Friends having a picnic by the Brisbane River at Kangaroo Point, Brisbane, Queensland © Brisbane Marketing

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Group canoeing on the Brisbane River, Brisbane, Queensland © Brisbane Marketing

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