Australia welcomes back Canadians with icons projection experience - Corporate

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Australia welcomes back Canadians with icons projection experience

31 March 2022

Australia welcomes back Canadians with icons projection experience © Tourism Australia

Tourism Australia shared a ‘Welcome Back’ message in Toronto and Vancouver, illuminating Australia’s most iconic destinations via visual projection experiences on 11 and 12 March.

Canadians took in images of Kangaroo Island’s haven of Aussie wildlife to dynamic urban scenes of Sydney/Warrane and Melbourne/Narrm while having the opportunity to scan a QR code to enter a giveaway for two business class flights to Australia, courtesy of Air Canada.

The activation inspired Canadians to visit Australia after two years of border restrictions and garnered media attention with a CTV Morning Live broadcast and editorial on Daily Hive, Hello Vancity, PAX News and more.

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Family walking on a path by the ocean at Burleigh Heads, Gold Coast, Queensland © Tourism and Events Queensland

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