Australia’s business events industry at IMEX Frankfurt
Australia’s business events industry at IMEX, Frankfurt, Germany © Jens Braune del Angel
Australia’s strengths as a business events destination are out on show this week at IMEX Frankfurt, one of the world’s biggest trade shows for the meetings industry.
Tourism Australia is once again hosting the Australia stand at IMEX Frankfurt, joined by 21 Australian industry partners who will meet and do business with international business events planners and media.
In 2018, 17 Australian suppliers joined Tourism Australia on the stand and have indicated over 60 business leads have been generated to date.
Under the Business Events Australia brand, Tourism Australia undertakes activity in key international markets to ensure Australia’s business events offering is communicated to media, business events planners and decision makers.
