News
Keeping your product or business top of mind during coronavirus
01 April 2020
Honeycombs Beach, Margaret River, Western Australia © Tourism Australia
With most of the world now in lock down or self-isolation, there are still opportunities to share content that feeds people’s escapism and use this time to inspire them to visit Australia once this crisis passes.
People’s appetite for travel hasn’t disappeared.
During this period, we want to keep Australia top of mind, so that when the travel bans lift and confidence returns, Australia gets its fair share of pent up travel demand.
See below some tips for how to keep your product or business top of mind:
- Get online:
Consumers have more time than ever to dream and plan their next holiday. If you are able to showcase your product online through social media or your website, take this opportunity to offer future guests a virtual experience and keep your product top of mind.
- Embrace all things Australian
While consumers can’t travel at the moment, it doesn’t mean we can’t share all the things we love about Australia with the world. Movies, books, songs, cooking classes or storytelling – all this content can be shared online and allows you to keep consumers engaged with your product until it is safe to travel again.
- Share your news
Tourism Australia still wants to hear from you. If you have any news about initiatives you are running to keep your audience engaged, please email them to internationalmedia@tourism.australia.com. Tourism Australia has also updated its Media Kit for 2020. It is available for download here.
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