Discover Aboriginal Experiences launches exciting new trade and media offerings for 2025

Media Release

A collective of exceptional Aboriginal-guided tourism offerings, Discover Aboriginal Experiences (DAE) enters 2025 with a stellar roster of new assets for media and trade, including fresh videos and articles spotlighting the DAE journey and its members, a series of deep-dive case studies into Indigenous culture, and a host of new story ideas to inspire feature stories and travel itineraries.

“We are delighted to continue expanding the already comprehensive portfolio of assets available to trade and media,” says Nicole Mitchell, Executive Officer Discover Aboriginal Experiences. “We’re constantly looking for new and innovative ways to spotlight our exceptional members, and in so doing, inspire story ideas and travel itineraries around Australia that feature quality and authentic Indigenous experiences and interactions.”

Journalists can take an immersive journey into the DAE collective via the freshly launched 2025 Discover Aboriginal Experiences Media Kit available via the DAE Trade & Media Portal. The media kit contains an extensive portfolio of stories and ideas to spark features and offer insights into Australia’s rich history, the world’s oldest living cultures.

Other new resources available for use include:

• Stunning videos and photos of members available from the Tourism Australia Asset Hub, including fresh content for Jarramali Rock Art Tours, Dale Tilbrook Experiences, El Questro – Injiid Marlabu Calls Us, Yura Tours, In Culture Tours, Jellurgal Aboriginal Cultural Centre, Kimberley Cultural Adventures, Mabu Buru Tours, Southern Cross Cultural Tours at Lullumb, and Warringari Aboriginal Arts & Tours.
• A fresh video highlighting the DAE portfolio, showcasing the diversity of members, destinations and experiences on offer across the collective. Learn how the Discover Aboriginal Experiences collective came to be, selects members, and continues on a path of excellence in Indigenous tourism here. 
• A series of ‘Storyteller’ videos talking to guides on DAE experiences, offering a first-hand look at what it’s like to work within Indigenous tourism in Australia. Juan Walker from Walkabout Cultural Adventures in Tropical North Queensland leads the series, following with Dale Tilbrook from Dale Tilbrook Experiences; Johani Mamid from Mabu Buru Tours; and Elisha Kissick from Yura Tours with more to come. 
• A new brochure detailing all the experiences available in the collective including short explanation videos is also available from the Trade & Media Portal alongside a regularly updated news feed detailing member updates and novel feature ideas available under What's New. 

In the media kit, journalists and trade can find carefully curated stories and ideas including:

• Thematic journeys: Whether active adventures, nature and wildlife, culinary experiences, exclusive accommodation, art and museums, immersive journeys, bush and outback. 
• Story ideas: Designed to be used to inspire features on topics including Aboriginal archaeology, diverse cultural identities, Dreamtime stories and sacred Aboriginal sites. 
• Product features: Highlighting the exclusive and unique offerings of specific DAE members.
• Storytellers: Interviews with our DAE members, revealing the background and history of the fascinating people that bring experiences to life. 
• Spotlight series: Case studies and deep dives into Australian Indigenous culture, the importance of Aboriginal tourism in sustaining culture, and the larger DAE story and lessons learnt from the collective. 

In addition, the Discover Aboriginal Experiences website showcases the rich diversity and depth of tours offered by the Discover Aboriginal Experiences member operators. Experiences can be searched by location or experience type.

Editor’s note:
Trade and media can access information on each operator in the collective as well as images and logos from the Trade and Media section of the website. Keep up to date and be inspired via our Connect to Country digital magazines. A collection of royalty-free Aboriginal tourism images and videos are available here. Please search for Discover Aboriginal Experiences under the Resources tab.

The Discover Aboriginal Experiences collective of 54 members and more than 200 experiences is part of Tourism Australia’s Signature Experiences of Australia program that promotes outstanding tourism experiences within a variety of special categories. This collection showcases a diversity of experiences delivered by the world’s oldest living cultures, creating memorable trips for adventure seekers, culture enthusiasts, foodies and nature lovers, ranging from exploring hidden rock art galleries to foraging for native delicacies, stand-up paddleboarding on culturally significant waterways to bedding down at wilderness lodges in serene natural settings.

Each member of the Discover Aboriginal Experiences collection is considered a world-class leader in Aboriginal tourism, representing local Aboriginal cultures with integrity and authenticity. The seven newest members to enter the collective in 2025 include Yura Tours, Taribelang Bunda Cultural Tours and Jellurgal Aboriginal Cultural Centre, all in Queensland; In Culture Tours, Southern Cross Cultural Tours at Lullumb and Injiid Marlabu Calls Us in Western Australia; and Tiwi Tours in the Northern Territory.

“Since Discover Aboriginal Experiences began, we have seen a phenomenal growth in Aboriginal guided tours around Australia. Over the last 12 months alone, the demand is up 56 per cent. More than that, new research predicts Indigenous tourism will contribute US$67 billion to the global economy by 2034. This trend brings exciting momentum for Discover Aboriginal Experiences, which continues to play a pivotal role in showcasing these unique cultural offerings – and continues to grow, as evidenced by our seven new members in 2025,” says Mitchell.
TRA - First Nations tourism statistics