EarthCheck & Tourism Australia release guides for effective sustainable storytelling
Snowy River, Kosciuszko National Park, New South Wales © Tourism Australia
EarthCheck, in partnership with Tourism Australia, have released two new communication guides for tourism and hospitality operators, and destinations. The Sustainability Storytelling guides are designed to support users in effectively communicating their sustainability efforts to a global audience via marketing and communications.
Centred around a simple four-step framework, within the guides users will find easy-to-use templates and practical tips to craft compelling and authentic stories regarding their commitments to sustainability. The guides are aimed at those who already have sustainability policies, commitments, or action plans in place.
The communication guides closely follow the release of the new National Sustainability Framework for the Visitor Economy and Sustainable Tourism Toolkit. The Framework, the first of its kind for Australian tourism, provides a nationally agreed understanding of sustainable tourism and a vision for Australia to be a world leader in sustainable tourism. The Toolkit is designed to help tourism businesses become more sustainable, with a practical ‘how-to’ approach and easy-to-understand information for tourism businesses to implement sustainable practices.
EarthCheck Founder and Chief Executive Officer, Stewart Moore said, “EarthCheck is proud to announce the release of the Sustainability Storytelling guides, developed in collaboration with Tourism Australia. These guides have been designed to help tourism destinations and hospitality operators to craft a stronger narrative that not only reflects their dedication to sustainability but helps to resonate with the values and interests of the conscious traveller who are seeking a stronger connection with people and place. We believe that by sharing authentic stories of sustainability our visitors become part of the journey and strong ambassadors for the sustainability outcomes we are hoping to achieve.”
Tourism Australia Managing Director, Phillipa Harrison said, “As sustainability becomes an increasingly important factor in the decision-making process for international travellers, our research shows many still struggle to easily identify sustainable options when making travel plans. These new guides are designed to help bridge this gap and by doing so, aim to both assist travellers in making informed travel choices whilst also supporting operators and destinations on their sustainability journeys.”
Find more information and download the communication guides here.
