Tourism Australia is supporting the ICC’s vision to set a world record for the largest attendance at a women’s sporting event at the ICC Women’s T20 World Cup finals on 8 March 2020.

Katy Perry will perform at the finals at the Melbourne Cricket Ground, which also coincides with International Women’s Day.

With less than 100 days to go until the tournament starts, Tourism Australia is using social media to drive awareness for women’s cricket and encourage visitation to Australia for the event with the hashtag #LedByWomen.

This movement has been supported by Indian Friends of Australia Sanjeev Kapoor and Harsha Bhogle and influencers like Mithali Raj (Captain of the Women’s One Day International India cricket team), ex-Australian cricketer Adam Gilchrist, chefs Vicky Ratnani, Kunal Kapur, noted photographer Atul Kasbekar and cricket commentator Ayaz Memon, amongst others.

Collectively these influencers have over 22 million followers on social media.

For the year ending June 2019, there were over 372,000 Indian visitors to Australia who spent more than $1.7 billion, an increase of 17 per cent year on year.