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Indigenous Australia Promotion for Aussie Specialists in the US and Canada

16 August 2022

Workshop in Malaysia to Reconnect with Aussie Specialists, July 2022 © Tourism Australia

Indigenous Australia Promotion for Aussie Specialists in the US and Canada © Tourism Australia

Tourism Australia’s North America team recently held an Aussie Specialist Program engagement incentive, focused on promoting the new Indigenous Australia course.

Advisors were encouraged to complete the course and a short quiz during June to win a prize from Discover Aboriginal Experiences member, Maruku Arts, Uluru. The promotion resulted in a 758 per cent increase in course completions for the month of June.

The campaign featured facts about Australia's Aboriginal people in four weekly emails to Aussie Specialists, with links to Discover Aboriginal Experience's online resources and videos.

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Culture Connect guide pointing as family listen in background, Tropical North Queensland © Tourism Australia

Aboriginal and Torres Strait Islander Tourism

Aboriginal and Torres Strait Islander cultures and traditions are part of Australia’s history and form an integral part in how Tourism Australia tells the nation’s story.

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Group canoeing on the Brisbane River, Brisbane, Queensland © Brisbane Marketing

Building your tourism business

Tourism Australia can help build your tourism business by providing free resources and specialist programs to help you get started.

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Aerial view of Bondi Beach, Sydney, New South Wales © Tourism Australia

Tourism Australia industry webinar series

Tourism Australia hosts a series of monthly webinars, which began as a response to the Coronavirus pandemic, featuring updates and guest speakers from industry.

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We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

Indigenous Australia Promotion for Aussie Specialists in the US and Canada

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