Inspiration kept alive in North American market - Corporate

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Inspiration kept alive in North American market

10 March 2021

Tourism Australia logo © Tourism Australia

Tourism Australia recently ran an inspirational campaign in North America to keep Australia top of mind for when borders reopen.

The campaign, which featured in the United States (US) and Canada, included a re-launch of an Australian Pinterest account and an Australia news hub on Apple News in the US market with rotating content. Articles can be viewed on Apple mobile devices, here and here.

US and Canadian audiences engaged heavily with the campaign and their appetite for inspirational travel content demonstrated a strong interest in travel to Australia.

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Couple hiking at Wineglass Bay, Freycinet National Park, Tasmania © Tourism Australia

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