'Inspirations Australiennes' launched in France

A new range of articles covering experiences that appeal to high value French travellers have been published on the French edition of Australia.com to inspire them to plan their next holiday Down Under.

Inspirations Australiennes also features offers from tour operators and airlines linked to the articles which can be filtered by experience, type of travel, duration and destination.

The inspirational new content will be promoted through social media.

In 2018 Australia welcomed 142,000 visitors from France who spent $800 million.