Tourism Australia is continuing to focus on attracting young people living in New Zealand to come to Australia on a working holiday, with the ‘Big Overseas Experience’ campaign which was launched last November.

Working holiday makers tend to stay longer, travel further and spend more than other cohorts and they also contribute significantly to the tourism workforce.

Tourism Australia has recently refreshed the creative to ensure young people living in New Zealand remain engaged and inspired to work and travel in Australia.

The campaign will continue running until June, targeting young New Zealanders as well as young international travellers living in New Zealand who are eligible to come to Australia on a working holiday visa. See the campaign here.