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Live from Aus campaign wins at AdNews Awards

09 September 2020

Live From Aus © Tourism Australia

Tourism Australia’s Live from Aus initiative was recognised in the AdNews awards last week.

In May 2020, the Live from Aus campaign saw Australian tourism experiences live-streamed directly into the living rooms of over 35 million people around the world.

The campaign featured tourism operators from different parts of the country and encouraged viewers to dream about their next Aussie holiday.

The campaign was awarded the AdNews Campaign Pivot of the Year Award which recognises the achievements in navigating COVID-19 by delivering an effective campaign under extraordinary circumstances.

The campaign led to over 6,800 leads to tourism operators from Australia.com.

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Come and Say G'day, Canberra, Australian Capital Territory © Tourism Australia

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Group canoeing on the Brisbane River, Brisbane, Queensland © Brisbane Marketing

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Aerial view of Bondi Beach, Sydney, New South Wales © Tourism Australia

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Tourism Australia hosts a series of monthly webinars, which began as a response to the Coronavirus pandemic, featuring updates and guest speakers from industry.

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