National Experience Content Initiative upskilling and support - Corporate

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National Experience Content Initiative upskilling and support

18 August 2022

National Experience Content Initiative upskilling and support, August 2022 © Tourism Australia

Tourism Australia has partnered with Tourism Tribe to assist around 1,400 operators from 57 regions who participated in the National Experience Content Initiative (NECI) to make the most of their new video and image content. Through personalised coaching and a dedicated NECI online course library, operators can enhance their knowledge and apply new techniques to amplify their content assets across marketing, social and digital channels.

NECI is a $12 million content creation initiative aimed at supporting tourism businesses across Australia in their recovery and driving increased visitation by helping tourism businesses to better market their experiences and attractions.

NECI content is available free of charge on Tourism Australia’s image and video galleries. Find out more about NECI here.

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Pyndan Camel Tracks sunset tour, Alice Springs, Northern Territory @ Tourism Australia

National Experience Content Initiative

Tourism Australia's content creation initiative supports tourism businesses in Australia by helping them to better market their experiences and attractions.

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Group canoeing on the Brisbane River, Brisbane, Queensland © Brisbane Marketing

Building your tourism business

Tourism Australia can help build your tourism business by providing free resources and specialist programs to help you get started.

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Aerial view of Bondi Beach, Sydney, New South Wales © Tourism Australia

Tourism Australia industry webinar series

Tourism Australia hosts a series of monthly webinars, which began as a response to the Coronavirus pandemic, featuring updates and guest speakers from industry.

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