Media release

The 2023 Discover Aboriginal Experiences Media Kit is now available, alongside Issue 4 of DAE’s quarterly Connect to Country digital magazine. 

If you’re looking for inspiration for stories about the world’s oldest living cultures, look no further than the 2023 Discover Aboriginal Experiences Media Kit. Think of this as your ultimate guide to some of the 160 experiences from over 45 businesses in the DAE collective.

Journalists across the country who have actually met the guides, enjoyed the experiences and developed the connections, helped compile a wealth of information to inspire your travels and features, including developing:

• Story Ideas: Thematic features revealing a fascinating aspect of Aboriginal culture.
• Product Feature Stories: Spotlighting particular operators, and what you can expect on one of their experiences.
• Storytellers Up Close and Personal: A profile of some of the characters who make each DAE experience so memorable.
• Journeys: How to explore a region through multiple Discover Aboriginal Experiences.

The Media Kit also comes with a comprehensive and regularly updated image library, ready to accompany features.

The 2023 Media Kit is available to download in Word and PDF form via the Trade & Media Portal on the Discover Aboriginal Experiences website, here. Bookmark this page and follow DAE on Instagram and Facebook for the latest news from the collective.

This month also marks the release of Issue 4 of Connect to Country, a digital magazine dedicated to telling the stories of Discover Aboriginal Experiences members.

Read about sleeping off-grid and under the stars, how Aboriginal communities have embraced conservation practices for millennia, and the significance of Tourism Australia’s dual naming initiatives, among many other features.

About Discover Aboriginal Experiences

Discover Aboriginal Experiences is a carefully curated selection of extraordinary Aboriginal-guided experiences. Each member in this collective is considered a leader in Aboriginal tourism, with over 160 experiences from over 45 businesses around Australia, all led by Aboriginal guides. Aboriginal guides aren't just warm and welcoming; as the owners of the stories they share with you, they offer a means of connecting with Australian places and cultures quite unlike anything else you'll find. With experiences spanning one-hour tours to multi-day odysseys, in both urban and regional locations, you'll be sure to find a meaningful, fun and engaging Aboriginal experience.

We shine the light on our tourism operators that celebrate our contemporary and Indigenous heritage in a way that has a positive impact for community, culture and the environment.