Sustainable tourism
Tourism Australia's corporate purpose, as laid down in the Tourism Australia Act 2004, is to grow demand and foster a competitive and sustainable tourism industry.
New Sustainability Storytellers
New Sustainability Storytellers 2022 © Tourism Australia
Tourism Australia has recently curated a second chapter of Sustainability Storytellers, which can be used to assist in planning, promoting or selling travel to Australia.
These storytellers are champions of the industry and allow people to learn more about sustainable Australian travel products and experiences, to be included in itineraries.
With a total of 40 different storyteller profiles available, you can learn more about the range and scale of sustainable practices that they approach, and how you can participate or achieve a similar outcome. Read more here.