Tourism Australia has launched a new youth campaign targeting young people who want to combine travel with temporary work under Australia’s Working Holiday Maker program.

Australia Inc. positions Australia as the world’s most desirable working holiday maker destination, offering exciting work opportunities in the best workplace in the world.

The campaign seeks to demonstrate how a working holiday in Australia can give young people a point of difference and equip them with the experience, confidence and skills needed to develop a successful career back home after their working holiday and travels Down Under.

Tourism Australia Managing Director, John O’Sullivan said that the new campaign aimed to address a recent downward trend in the overall number of working holiday makers coming to Australia.

“Working holiday makers are crucial to Australia’s tourism industry who have been coming Down Under in large numbers for many years. However, those numbers have been declining a bit in recent years and this campaign is about reversing that trend.

“Australia Inc. will target a new generation of young traveller and show them that a working holiday in Australia not only offers incredible fun and a life changing experience, but also the environment and opportunity to improve their life skills and employability after they return home,” Mr O’Sullivan said.