Tourism Australia will launch a new campaign in the UK, France and Germany next month, Australia Inc., to attract more working holiday makers by demonstrating how living and working in Australia will benefit their long-term career and life goals when they return home.

“We know working holiday makers who travel to Australia, stay longer, spend more and travel further into regional areas than most other international visitors,” said Australia's Minister for Trade, Tourism and Investment, Senator the Hon Simon Birmingham.

“Whilst Australia is a highly desirable working holiday maker destination, research shows there are some barriers to travel, such as distance and a lack of understanding of the long-term benefits of a working holiday in Australia.”

Just over 300,000 working holiday makers came to Australia for the year to September 2018, who collectively spent just over $3 billion.