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Reaching the US LGBTQ+ Market

03 July 2019

Proud Experiences event, New York, USA © Tourism Australia

Tourism Australia and Destination NSW jointly participated at Proud Experiences in New York City last month.

The event focuses on creating opportunities for destinations and travel businesses targeting the LGBTQ+ market.

Over 40 meetings were held with highly-vetted travel advisors, educating them on what's new in Australia, Signature Experiences, and key events such as the Sydney Gay & Lesbian Mardi Gras.

A high percentage of LGBTQ+ Americans own passports (82%) and globally, LGBTQ+ travellers have a significant annual travel spend.

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Couple hiking at Wineglass Bay, Freycinet National Park, Tasmania © Tourism Australia

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Group canoeing on the Brisbane River, Brisbane, Queensland © Brisbane Marketing

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Reaching the US LGBTQ+ Market

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