Tourism Australia and STA Travel team up to promote Australia Inc.

Tourism Australia has teamed with up with STA Travel in the UK to roll-out a month-long roadshow as part of the Australia Inc. campaign to promote working holidays Down Under.

Running until 19 June, the activation is popping up at 11 graduation fairs and universities across the United Kingdom to highlight how a year in Australia will help assist young people develop career and life skills that enhance their CV and set them apart from the crowd.

The roadshow will also offer one lucky competition entrant return flights to Australia, along with an STA starter pack containing everything they need for a working holiday Down Under.

The pop up events compliment the digitally-led campaign which features content on Australia.com and social media promotions showcasing tourism operators, products and experiences across Australia.