Media relase

Tourism Australia is approaching the market for one or more media agency partners to deliver a range of core media services over the next five years.

Tourism Australia’s Managing Director, Phillipa Harrison, indicated that the tender for media services was a priority to ensure the organisation can continue to reach its target customers in a rapidly changing global landscape.

“We’re aiming to select the right agency partners, with the right operating model, to deliver these media services we require at a consistently high standard,” Ms Harrison said.

“Tourism Australia’s media partners have been and will continue to be a key partner underpinning communication programs across the world, including the Australian domestic market to reach potential travellers.”

The tender is split into two parts. The first is for media services across 13 markets, excluding Australia and New Zealand. The second is for search engine management (SEM) and search engine optimisation (SEO) services in the Chinese market.

Interested organisations may lodge proposals for either or both parts. Tourism Australia is open to a range of potential operating models.

The agency partner, or partners, will be appointed for up to a five-year period from September 2021, structured as a three-year initial contract period with options for two further one-year extensions.

There are currently two incumbent agency partners. Mediabrands Australia, trading as UM, was appointed to deliver global media services in September 2016 and Gridsum Technologies was appointed to deliver SEM and SEO services in China in February 2018.

The opportunity will be made available to interested organisations on the Australian Government’s procurement website, AusTender, at tenders.gov.au. Interested organisation can register for notifications and updates.