Tourism Australia's dual naming approach

What is dual naming?

Dual naming is when a confirmed Aboriginal name for a location or geographical feature sits alongside the official English name for the place.

It illustrates the custodianship that Aboriginal peoples have had over the Australian continent for tens of thousands of years and highlights areas of cultural significance.

Why is it important?

In adopting a dual name approach, organisations can play a role in continuing to deepen the knowledge and understanding that all Australians have of Aboriginal and Torres Strait Islander peoples, histories and cultures, and take the conversation further by incorporating tens of thousands of years of Indigenous custodianship, language and knowledge into the mainstream consciousness.

In time, the original Aboriginal name will become the norm for how communities refer to places across the country.

Dual naming will allow your organisation to enrich your knowledge of your local region.

The Australian community is embracing the value in knowing and respecting the Traditional Owners of the land where they live, work and travel.

Considerations for organisations when dual naming

Tourism Australia encourages the broader tourism industry to start dual naming for locations important to their business. However, there are some key considerations each business should think through.

These include:

• If your organisation is seeking to dual name in your local region, be sure to make contact and engage with local Aboriginal Elders and Traditional Owners to confirm the name you intend to use is correct.
  
  
• There can at times be disagreement within Indigenous communities on dual named locations, so only dual name when a location’s traditional name has been broadly accepted.
  
  
• Organisations should research and confirm if there are locations in their region that may have already been dual named or are in the process of being dual named by their local council and Traditional Owners.
  
  
• Check with relevant State or Territory Government authorities for where they are in the journey of dual naming.
  
  
• Consider how your organisation may structure the dual naming. It might need to be structured differently for each communication channel such as Facebook, Instagram, media releases and websites.
  
  
• It is the preference of many Aboriginal Elders for the Aboriginal name to come first ie: Narrm/Melbourne or Boorloo/Perth. However, Traditional Owners of the cities we have confirmed we will dual name have endorsed the approach Tourism Australia has taken by putting the English name first.
  
  
• If you operate in international markets you may wish to consider the impact dual naming will have on these consumers.