UK wine-lovers meet Ultimate Winery Experiences of Australia

Last week an audience of almost 500 Brits tuned in to an online event showcasing members of the Ultimate Winery Experiences Australia collective, hearing from winemakers at Tyrrells, Wirra Wirra and Yalumba as part of a virtual tasting event.

Presented by premium UK supermarket, Waitrose, as part of an ongoing partnership with Tourism Australia, the interactive sessions allowed participants to tour the Hunter Valley, McLaren Vale and Barossa Valley through their tastebuds, aiming to inspire them to seek out these famous wine regions on their future travels.