UnDiscover Australia campaign launched in Germany
UnDiscover Australia - German hero - Field of Light, Uluru-Kata Tjuta National Park, Northern Territory © Tourism Australia
Tourism Australia extended the UnDiscover Australia campaign to Germany last week.
In cooperation with Singapore Airlines, Tourism Northern Territory and Tourism Western Australia, the campaign is designed to challenge the stereotypes associated with Australia by showcasing the uniqueness the destination has to offer.
The A$600k campaign focusses on digital out of home and display media including video, social and mobile advertising and is extended in the channels of the German KDP Boomerang Reisen.
Adventure bloggers, from the blog Off The Path, will travel to the Northern Territory later this month promoting the campaign.
The campaign activities run until June 2019.
