UnDiscover campaign continues to surprise and delight in SSEA - Corporate

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UnDiscover campaign continues to surprise and delight in SSEA

27 February 2019

UnDiscover Australia ad at Dynasty Travel booth at NATAS Travel Fair in Singapore, 22-24 Feb 2019 © Tourism Australia

Tens of thousands of people in Singapore and Malaysia got the message to #UnDiscoverAustralia at major travel fairs last week from Tourism Australia and key partners.

More than 100,000 people attending Singapore’s largest biannual travel fair last week where Tourism Australia and five key distribution partners stole the show with great offers and quirky content.

In Penang at the MITM Travel Fair, attended by more than 32,000 people, Tourism Australia and State Tourism Organisations from South Australia, Queensland and Tasmania used the campaign to showcase new and unexpected itineraries.

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Group of tourists taking a selfie at a lookout at Bondi Beach, Sydney, New South Wales © Destination NSW

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