Update on National Experience Content Initiative - Corporate

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Update on National Experience Content Initiative

15 October 2021

Discover Aboriginal Experiences digital magazine – Connect to Country © Tourism Australia

Nightfall Camp, Queensland © Tourism Australia

Tourism Australia’s National Experience Content Initiative has been rolling out over the past few months and over 45 operators have been featured so far. All the new images and video content can be accessed free of charge on the image and video galleries.

The initiative aims to support tourism businesses across Australia in their recovery and drive increased visitation by helping them to better market their experiences and attractions. See some of the recent examples in the Gold Coast region National Experience Content Initiative, including Nightfall Camp, Fisherman’s Co-op, Gold Coast Skydive and Jet Ski Safaris.

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Pyndan Camel Tracks sunset tour, Alice Springs, Northern Territory @ Tourism Australia

National Experience Content Initiative

Tourism Australia's content creation initiative supports tourism businesses in Australia by helping them to better market their experiences and attractions.

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Group canoeing on the Brisbane River, Brisbane, Queensland © Brisbane Marketing

Building your tourism business

Tourism Australia can help build your tourism business by providing free resources and specialist programs to help you get started.

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Aerial view of Bondi Beach, Sydney, New South Wales © Tourism Australia

Tourism Australia industry webinar series

Tourism Australia hosts a series of monthly webinars, which began as a response to the Coronavirus pandemic, featuring updates and guest speakers from industry.

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