US business events planners updated on Australia’s infrastructure boom
Business Events Incentive Planners, Atlanta, USA © Tourism Australia
Australia’s unpresented wave of infrastructure development generated excitement amongst meeting and incentive planners at an event in Atlanta this month hosted by Prestige Global Meeting Source, a site selection and event and meetings management service.
Tourism Australia attended the event as part of an ongoing trade engagement program to build consideration of Australia as a business events destination and generate leads for this lucrative sector.
The US is Australia's highest value international market for business events visitors attracting 138,000 arrivals and $800 million in the year to March 2019.
In the same year, total expenditure by international business events visitors reached $5 billion, an increase of 6 per cent on the previous year.
