Tourism Australia’s Partnership and Distribution team met recently with more than 30 senior travel industry leaders at the Virtuoso Forum, held virtually by global luxury travel network Virtuoso.

Held from 3 to 4 February, the forum provided an opportunity for Tourism Australia to gain valuable market and consumer insights, with many agency leaders commenting how Australia’s nature-based experiences and uncrowded landscapes will attract clients when they are ready to travel again.

Australia’s handling of COVID-19 and the positive associations around safety and security along with the announcement of vaccine availability has also led to an increase in forward bookings.