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WA's eye-catching Pink Lake to entice French travellers Down Under

29 May 2019

Australian Embassy, Paris, France © Tourism Australia

A large and striking image of Western Australia’s Lake Hillier, also known as the Pink Lake, has been placed on the outside of the Australian Embassy in Paris.

A reference to the famous Edith Piaf song “La Vie en rose” has been used with the remarkable image of the lake.

The banner on the Embassy is updated twice a year and is meant to entice Parisians and visitors to think about Australia, ideally research the location and take photos and share.

The project is a joint initiative between the Australian Embassy Paris and Tourism Australia and was originally initiated during the 2000 Sydney Olympics.

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Friends having a picnic by the Brisbane River at Kangaroo Point, Brisbane, Queensland © Brisbane Marketing

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WA's eye-catching Pink Lake to entice French travellers Down Under

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