In Japan, Tourism Australia’s Working Holiday campaign continues to promote ‘Work and Play the Aussie Way’ through social media advertising, Instagram Live events, webinars, and the ‘Ready for Australia’ Tabippo partnership. Social media influencers are also being hosted in Sydney to inspire Japanese youth to choose Australia as a working holiday destination.

Recently, Tourism Australia launched a promotion with MyNavi, one of the most influential digital media channels targeting university students and working people in their twenties. The promotion includes a Twitter TV show, testimonial videos of experienced Japanese working holiday makers, and MyNavi news content promoting Australia as an ideal destination for Working Holiday Makers.