Yours to Explore Campaign launches in Japan

Tourism Australia has kicked off a reopening campaign to encourage Japanese to come and explore Australia.

The Yours to Explore campaign is designed to extend a warm welcome from Australia, drive demand for the destination, and remind Japanese of all the incredible experiences that await them on their next holiday.

The integrated campaign covers national newspapers, out-of-home advertising at some of the busiest city locations and major railway stations in Tokyo and Osaka, as well as digital and social media. In conjunction with the campaign launch, Tourism Australia is partnering with state and territory tourism organisations and airlines to run face-to-face seminars to celebrate the reopening and provide the latest product information.

Covering five gateway cities, the roadshow commenced in Tokyo on 11 April, and will be followed by Sapporo, Fukuoka, Nagoya and Osaka, targeting 360 representatives of key distribution partners and media in Japan.