Youth Road Show

Last week, Tourism Australia led 32 youth operators from around Australia on a roadshow to London, Amsterdam, Frankfurt and Munich.

The Tourism Australia event was managed by Real Aussie Adventures and saw more than 200 agents from over 100 separate companies trained in half day presentation style events, followed by evening networking activities.

The youth market makes up approximately 25 per cent of all visitor arrivals to Australia and 45 per cent of visitor spend.