Media resources

Friends of Australia

Robert Irwin on coastal clifftops at Eyre Peninsula, South Australia © Tourism Australia

Robert Irwin, Eyre Peninsula, South Australia © Tourism Australia

Tourism Australia’s Friends of Australia program helps to harness the power of globally influential individuals who have a genuine affinity with Australia.

Formed in 2010, the Friends of Australia program is designed to allow both Australian and international opinion leaders to share their own personal and authentic Australian stories to their networks as well as through Tourism Australia’s networks.

The program involves a range of influential people including sports stars, fashion designers, celebrity chefs, environmentalists, entrepreneurs and artists along with some of Australia’s most influential high-achievers and opinion leaders.

Each has committed to share their time, opinions and public profile to help promote Australia as a travel destination.

For more information about the Friends of Australia program, contact Tourism Australia’s Global PR team.

Resources

Friends of Australia list

Download the full list of Tourism Australia's global ambassadors.

Discover more

Twelve Apostles Lodge Walk, Great Ocean Road, Victoria © Tourism Australia

International Media Hosting Program

Tourism Australia’s media hosting program is designed to enable media from our key international markets to immerse themselves in the destination to create more motivating and compelling stories for their audiences.

Tourism Australia’s media hosting program is designed to enable media from our key international markets to immerse themselves in the destination to create more motivating and compelling stories for their audiences.

Tourism Australia’s media hosting program is designed to enable media from our key international markets to immerse themselves in the destination to create more motivating and compelling stories for their audiences.

Couple enjoying a picnic at Jacobs Creek winery, Barossa Valley, South Australia © Tourism Australia

Working with the media guide

This guide has been created to help you understand the media landscape, how it works, and how you can promote your brand, product or experience.

This guide has been created to help you understand the media landscape, how it works, and how you can promote your brand, product or experience.

This guide has been created to help you understand the media landscape, how it works, and how you can promote your brand, product or experience.

The setting is an oyster farm, a small group of people and the owner/guide gather in waste deep, clear blue water, wearing waders and tasting fresh oysters straight from the sea, Coffin Bay, Eyre Peninsula, South Australia © Tourism Australia

News & events

Read the latest news from Tourism Australia and the industry, subscribe to our newsletters, and find information on industry events.

Read the latest news from Tourism Australia and the industry, subscribe to our newsletters, and find information on industry events.

Read the latest news from Tourism Australia and the industry, subscribe to our newsletters, and find information on industry events.