Campaign factsheet
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Live from Aus
The best of Australia live streamed into living rooms across the country.
Tourism Australia brought the country’s incredible tourism offerings into the living rooms of hundreds of thousands of Australians with a curated live program of virtual travel experiences to inspire them to dream about their next Australian holiday.
An extension of Tourism Australia’s With Love From Aus campaign, Live from Aus reconnected Australians with our country’s unique wildlife, landscapes, food and wine, Indigenous, arts and cultural experiences through television, digital and social media channels.
Live from Aus was a platform for Australia’s industry to continue to connect with travel lovers, giving them ideas and inspiration to explore Australia when travel restrictions lift and people can safely travel again.
Live from Aus kicked off on Friday 15 May 2020 at 7:30pm on Network Ten's The Project with a special one-hour broadcast, called The Love Australia Project, sponsored by Tourism Australia. This was followed by a full weekend program on 16 and 17 May of live content on Tourism Australia’s social media channels.
