There's Still Nothing Like Australia
There's Still Nothing Like Australia, Bruny Island, Tasmania © Tourism Australia, Georges Antoni
On 12 March 2020, Tourism Australia unveiled its There’s Still Nothing Like Australia campaign film at the Destination Australia Conference. The new campaign took inspiration from Tourism Australia’s long-standing and successful There’s Nothing Like Australia global campaign platform, reminding the world that There’s Still Nothing Like Australia.
The bushfires significantly impacted international perceptions of Australia, with people delaying or cancelling their travel plans, even to areas not directly affected by fires. This situation has been compounded by the coronavirus. For ten years we’ve been telling the world ‘there’s nothing like Australia’. As we seek to re-establish trust and credibility and address global misperceptions, it’s more important than ever that we show the world that this is still the case.
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