Georgie Johnson
Georgie Johnson, Graduate, Tourism Australia
- Role: Consumer Marketing Graduate
- Degree: Bachelor of Marketing and Communications
- University: University of South Australia, Arnhem University (Netherlands), University of Malaya (Malaysia)
- Business Unit(s): Consumer Marketing
I first heard of the Maggie White Graduate program after I met the former head of Global PR for Tourism Australia when I was living in Malaysia. As an aspiring marketing professional, I always believed it was important to be passionate about the product that you are in the job to sell - The thought of selling Australia was second to none.
The marketing graduate program allows you to rotate into different teams to experience various parts of the business. I am currently eight months in to my second TA placement with Global PR and Advocacy. Previously, I spent seven months in Digital Marketing and my next rotation will be with the Creative Campaigns team.
My tasks in PR include supporting and managing our Friends of Australia Advocacy Program as well as establishing and maintaining influencer relationships to support our campaigns globally. Alongside these talented storytellers, I develop key messaging and story angles to support Australia’s brand through media distribution channels in our international markets. I am also member of the United Taskforce and the Social Club (responsible for planning all things social at TA).
The best thing about working at TA are the people we work with, both in the organisation and the broader tourism industry. From contributing to new campaigns, to planning exciting events – there’s always something to be excited about at TA. The culture at TA is to challenge the norm, take risks and learn from failures. Day one on the job was the launch of our Super Bowl Campaign and the excitement hasn’t stopped since.
Big, bold and colourful, Australia is utterly unique. From the outback to the coast, to the icons and the undiscovered, each destination has its own charm and character. Food, wine, nature, beaches, wildlife and genuinely friendly people - It’s a pretty good gig selling Australia to the world.
My advice for any aspiring Tourism Australia graduates is to be passionate. Your passion – for your field of work, for the things you love, and for Australia - is what I believe will be your biggest drawcard in securing a position at TA.
