Trade Show Tips

When attending a trade show virtually or in-person, or representing your tourism product at networking events, it’s important to be prepared in order to make the most of appointment and connection opportunities.

The trade show fact sheets below will assist in your trade show preparation and provide guidance and ideas to maximise the time you have with buyers and media

ATE17, Sydney, NSW © Tourism Australia

TRADE SHOW PREPARATION

The trade show tips kit will assist with your preparation when attending a trade show in Australia and overseas, ensuring you maximise your investment and participation.

ATE17, Sydney, NSW © Tourism Australia

TRADE SHOW MEETINGS AND FOLLOW UP

Tips on how to plan now to ensure you maximise your appointment time at trade shows.

THE TRAVEL DISTRIBUTION SYSTEM

The travel distribution system is a complex, global network of independent businesses. This network includes a series of distributors or intermediaries, who play a specific role in the development, promotion and purchasing process of Australian tourism experiences.

KNOW YOUR MARKETS

When preparing for International trade shows it is critical to have a working knowledge of buyer markets. A core component is understanding what they require at what time in order for them to be able to promote your products internationally. The more prepared you are the more effective your appointments will be. Buyers also greatly appreciate you knowing their market.

PRODUCT & RATE INFORMATION

Trade shows are a forum to meet key industry players and develop or enhance business relationships. They are an excellent opportunity to meet with a large number of targeted clients in the one place at the one time.

PRODUCT REVIEW & PACKAGING

Trade shows provide the perfect opportunity to launch new products and update buyers on product changes and enhancements. As part of your preparations, review your products, consider what new opportunities present and analyse what is working well or what could be improved.

NETWORKING

There are multiple networking opportunities during trade shows to build or consolidate business relationships. Network with new contacts, re-establish or build on existing contacts and most importantly, improve perceptions and awareness of your product.

Cape to Cape Track, Margaret River, WA © Tourism Western Australia

WORKING WITH THE MEDIA

Generating positive publicity is a vital component in establishing and maintaining your reputation. Publicity can create a powerful media endorsement that acts effectively as a word-of-mouth recommendation.

Indigenous symbol - Natural Beauty

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

© Tourism Australia 2023