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Trade Show Tips

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To make the most out of your trade shows, Tourism Australia has prepared a list of tips and information for your consideration.

When attending a trade show virtually or in-person, or representing your tourism product at networking events, it’s important to be prepared in order to make the most of appointment and connection opportunities.

The trade show fact sheets below will assist in your trade show preparation and provide guidance and ideas to maximise the time you have with buyers and media

ATE17, Sydney, New South Wales © Tourism Australia

Trade show preparation

These trade show tips will ensure you maximise your investment and participation in trade shows overseas and in Australia.
ATE17, Sydney, New South Wales © Tourism Australia

Trade show meetings and follow-up

A little planning now will ensure you maximise your appointment time at trade shows.
ATE23, Gold Coast, Queensland © Remco Jansen, Tourism Australia

The travel distribution system

Understand the structure of the distribution system specific to your target markets before attending a trade show.
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Know your markets

Learn how to prepare for international trade shows and gain knowledge of buyer markets.
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Product and rate information

Trade shows are a forum to meet key industry players and develop or enhance business relationships.
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Product review and packaging

Trade shows provide the perfect opportunity to launch new products and update buyers on product changes and enhancements.
ATE23, Gold Coast, Queensland © Remco Jansen, Tourism Australia

Networking

There are multiple networking opportunities during trade shows to build or consolidate business relationships.
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Working with the media guide

Generating positive publicity is a vital component in establishing and maintaining your reputation.

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Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

© Tourism Australia 2023
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