Industry resources

Trade show tips

ATE Welcome Function © Tourism Australia, Remco Jansen

ATE Welcome Function © Tourism Australia, Remco Jansen

To make the most out of your trade shows, Tourism Australia has prepared a list of tips and information for your consideration.

When attending a trade show virtually or in-person, or representing your tourism product at networking events, it’s important to be prepared in order to make the most of appointment and connection opportunities.

The trade show fact sheets below will assist in your trade show preparation and provide guidance and ideas to maximise the time you have with buyers and media

ATE24, Melbourne, Victoria © Tourism Australia

Trade show preparation

Learn what to prepare for attending trade shows in Australia and overseas, ensuring you maximise your investment and participation at events.

Learn what to prepare for attending trade shows in Australia and overseas, ensuring you maximise your investment and participation at events.

Learn what to prepare for attending trade shows in Australia and overseas, ensuring you maximise your investment and participation at events.

ATE23, Gold Coast, Queensland © Tourism Australia, Remco Jansen

Trade show meetings and follow-up

A little planning now will help you maximise your appointment time at trade shows, ensuring productive meetings and valuable connections for your business.

A little planning now will help you maximise your appointment time at trade shows, ensuring productive meetings and valuable connections for your business.

A little planning now will help you maximise your appointment time at trade shows, ensuring productive meetings and valuable connections for your business.

ATE23, Gold Coast, Queensland © Remco Jansen, Tourism Australia

The travel distribution system

Distribution channels and consumer purchasing behaviour varies from market to market, so you need to understand the structure of the distribution system specific to your target markets before attending a trade show.

Distribution channels and consumer purchasing behaviour varies from market to market, so you need to understand the structure of the distribution system specific to your target markets before attending a trade show.

Distribution channels and consumer purchasing behaviour varies from market to market, so you need to understand the structure of the distribution system specific to your target markets before attending a trade show.

Tali Wiru, Uluru-Kata Tjuta National Park, Northern Territory © Tourism Australia

Know your markets

Learn why it's critical to have a working knowledge of buyer markets when preparing for international trade shows.

Learn why it's critical to have a working knowledge of buyer markets when preparing for international trade shows.

Learn why it's critical to have a working knowledge of buyer markets when preparing for international trade shows.

ATE17, Sydney, New South Wales © Tourism Australia, Remco Jansen

Product and rate information

Discover why trade shows are a great forum to meet key industry players and develop or enhance your business relationships.

Discover why trade shows are a great forum to meet key industry players and develop or enhance your business relationships.

Discover why trade shows are a great forum to meet key industry players and develop or enhance your business relationships.

Product website, ATE23, Gold Coast, Queensland © Tourism Australia

Product review and packaging

Trade shows provide the perfect opportunity to launch new products and update buyers on product changes and enhancements. As part of your preparations, review your products, consider what new opportunities present and analyse what...

Trade shows provide the perfect opportunity to launch new products and update buyers on product changes and enhancements. As part of your preparations, review your products, consider what new opportunities present and analyse what...

Trade shows provide the perfect opportunity to launch new products and update buyers on product changes and enhancements. As part of your preparations, review your products, consider what new opportunities present and analyse what...

ATE23, Gold Coast, Queensland © Tourism Australia

Gain tips on how to network with new contacts, re-establish or build on existing contacts and most importantly, improve perceptions and awareness of your product.

Gain tips on how to network with new contacts, re-establish or build on existing contacts and most importantly, improve perceptions and awareness of your product.

Gain tips on how to network with new contacts, re-establish or build on existing contacts and most importantly, improve perceptions and awareness of your product.

Couple enjoying a picnic at Jacobs Creek winery, Barossa Valley, South Australia © Tourism Australia

Working with the media guide

This guide has been created to help you understand the media landscape, how it works, and how you can promote your brand, product or experience.

This guide has been created to help you understand the media landscape, how it works, and how you can promote your brand, product or experience.

This guide has been created to help you understand the media landscape, how it works, and how you can promote your brand, product or experience.

Discover more

DNSW café at Australian Tourism Exchange (ATE) ©Tourism Australia

Tourism Australia events

Tourism Australia hosts a number of key industry events and trade shows each year.

Tourism Australia hosts a number of key industry events and trade shows each year.

Tourism Australia hosts a number of key industry events and trade shows each year.

Group of people seated at a long table listening to restaurateur speak at a Tasting Australia event in Barossa, South Australia © South Australian Tourism Commission

Australian tourism industry events calendar

Discover tourism industry events, including events organised by Tourism Australia and State and Territory Tourism Organisations. Register your event today.

Discover tourism industry events, including events organised by Tourism Australia and State and Territory Tourism Organisations. Register your event today.

Discover tourism industry events, including events organised by Tourism Australia and State and Territory Tourism Organisations. Register your event today.

A lady, with a wide brimmed hat sitting with her back to the viewer, leaning back on her hands on a rich red rock platform, looking across a beautiful red escarpment of Canyon Rim Walk with Kings Canyon Resort, Kings Canyon, Central Australia, Northern Territory © Tourism Australia

Discover useful resources for your tourism business, including tips on working with the media, attending trade events, and information on the tourism industry.

Discover useful resources for your tourism business, including tips on working with the media, attending trade events, and information on the tourism industry.

Discover useful resources for your tourism business, including tips on working with the media, attending trade events, and information on the tourism industry.