Media resources

Friends of Australia

Chris Hemsworth addresses delegates at ATE 2016 © Tourism Australia

Tourism Australia’s Friends of Australia program helps to harness the power of globally influential individuals who have a genuine affinity with Australia.

Formed in 2010, the Friends of Australia program is designed to allow both Australian and international opinion leaders to share their own personal and authentic Australian stories to their networks as well as through Tourism Australia’s networks.

The program involves a range of influential people including sports stars, fashion designers, celebrity chefs, environmentalists, entrepreneurs and artists along with some of Australia’s most influential high-achievers and opinion leaders.

Each has committed to share their time, opinions and public profile to help promote Australia as a travel destination.

For more information about the Friends of Australia program, contact Tourism Australia’s Global PR team.

Resources

Friends of Australia list

Download the full list of Tourism Australia's global ambassadors.

10 MB • PDF

Discover more

Twelve Apostles Lodge Walk, Great Ocean Road, Victoria © Tourism Australia

International Media Hosting Program

Tourism Australia’s media hosting program is designed to enable media from our key international markets to immerse themselves in the destination to create more motivating and compelling stories for their audiences.

Learn more

Couple enjoying a picnic at Jacobs Creek winery, Barossa Valley, South Australia © Tourism Australia

Working with the media guide

This guide has been created to help you understand the media landscape, how it works, and how you can promote your brand, product or experience.

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The setting is an oyster farm, a small group of people and the owner/guide gather in waste deep, clear blue water, wearing waders and tasting fresh oysters straight from the sea, Coffin Bay, Eyre Peninsula, South Australia © Tourism Australia

News & events

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Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

Friends of Australia

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