A captivating aerial view of swimmers enjoy Bondi Icebergs pool refreshing waters, while waves crash against its walls in Bondi, Sydney, New South Wales © Tourism Australia

Insights

Tourism statistics

Explore the research that Tourism Australia provides to consumers and industry.

Qantas airline flying over Sydney Harbour, New South Wales © Qantas
Aviation statistics
Uncover Australia's aviation industry insights and trends, including data on flight capacity and number of flights per week to Australia.
Uncover Australia's aviation industry insights and trends, including data on flight capacity and number of flights per week to Australia.
Uncover Australia's aviation industry insights and trends, including data on flight capacity and number of flights per week to Australia.
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Tourists standing outside Cairns Airport, Cairns, Queensland © Hostels Australia
International visitor arrivals
Explore our statistics dashboard to find data on international visitor arrivals and expenditures, sourced from the Australian Bureau of Statistics (ABS).
Explore our statistics dashboard to find data on international visitor arrivals and expenditures, sourced from the Australian Bureau of Statistics (ABS).
Explore our statistics dashboard to find data on international visitor arrivals and expenditures, sourced from the Australian Bureau of Statistics (ABS).
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Market Profile
International market performance
Find the latest performance by country and purpose, places international visitors visited in Australia, how many stopovers they made, the place of origin of international visitors and trend charts on arrivals and spend.
Find the latest performance by country and purpose, places international visitors visited in Australia, how many stopovers they made, the place of origin of international visitors and trend charts on arrivals and spend.
Find the latest performance by country and purpose, places international visitors visited in Australia, how many stopovers they made, the place of origin of international visitors and trend charts on arrivals and spend.
Learn more
International tourism snapshot © Tourism Australia
International tourism snapshot
See the latest visitation, aviation and expenditure data for Australia's top inbound markets in this handy infographic updated quarterly.
See the latest visitation, aviation and expenditure data for Australia's top inbound markets in this handy infographic updated quarterly.
See the latest visitation, aviation and expenditure data for Australia's top inbound markets in this handy infographic updated quarterly.
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Learn more
World icon © Tourism Australia
International travel sentiment tracker
This report tracks the key confidence and travel indicators for international travellers in Tourism Australia markets.
This report tracks the key confidence and travel indicators for international travellers in Tourism Australia markets.
This report tracks the key confidence and travel indicators for international travellers in Tourism Australia markets.
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Learn more
Market Profile
Domestic market performance statistics
Explore our interactive dashboard that directly connects you with key tourism data.
Explore our interactive dashboard that directly connects you with key tourism data.
Explore our interactive dashboard that directly connects you with key tourism data.
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World icon © Tourism Australia
Domestic travel sentiment tracker
This report provides key findings for the Australian market.
This report provides key findings for the Australian market.
This report provides key findings for the Australian market.
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Learn more
Nuskin Group, BridgeClimb, Sydney, New South Wales © Ben Cirulis
Business events research
Behaviour research results of channels and messages to influence delegate's decision to travel to Australia.
Behaviour research results of channels and messages to influence delegate's decision to travel to Australia.
Behaviour research results of channels and messages to influence delegate's decision to travel to Australia.
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Shopping at Rundle Mall, Adelaide, SA © South Australian Tourism Commission
The economic importance of tourism
Tourism in Australia continues to be a driver of growth for the Australian economy, with domestic and international tourism spend totalling $122 billion in 2018-19.
Tourism in Australia continues to be a driver of growth for the Australian economy, with domestic and international tourism spend totalling $122 billion in 2018-19.
Tourism in Australia continues to be a driver of growth for the Australian economy, with domestic and international tourism spend totalling $122 billion in 2018-19.
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A person sits on a vibrant rich red rock looking out at the warm sunrise over Sleepy Bay, Freycinet National Park, Tasmania © Tourism Australia
Featured
Understanding tourism statistics

Learn about the data sources Tourism Australia uses to monitor performance of the tourism sector.

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Market insights

Tourism Australia is active in 15 core markets around the world. Find detailed insights on these regions here.

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Hong Kong
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India
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Indonesia
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Italy
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Japan
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Malaysia
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New Zealand
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Singapore
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South Korea
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United States of America
Consumer research

Explore the wide range of reports published by Tourism Australia, which cover key findings from Tourism Australia's commissioned research from a broad range of sources.

Couple sitting on the edge of a boat, Rottnest Island, Western Australia © Tourism Western Australia
Our target audience
Tourism Australia is focused on targeting those who are willing to travel out of their region and spend more during their trip - the High Yield Traveller (HYT).
Tourism Australia is focused on targeting those who are willing to travel out of their region and spend more during their trip - the High Yield Traveller (HYT).
Tourism Australia is focused on targeting those who are willing to travel out of their region and spend more during their trip - the High Yield Traveller (HYT).
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Bicycle riding at Uluru, Yulara, Northern Territory © Tourism NT
Consumer profiles
Find out how insights from the Consumer Demand Project have been used extensively to inform and support development of Tourism Australia’s strategic direction.
Find out how insights from the Consumer Demand Project have been used extensively to inform and support development of Tourism Australia’s strategic direction.
Find out how insights from the Consumer Demand Project have been used extensively to inform and support development of Tourism Australia’s strategic direction.
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Kangaroo on the beach at Lucky Bay, Western Australia © Tourism Australia
Brand codes project
View the research findings into giving international travellers the visual short cuts to make our communications instantly recognisable to them.
View the research findings into giving international travellers the visual short cuts to make our communications instantly recognisable to them.
View the research findings into giving international travellers the visual short cuts to make our communications instantly recognisable to them.
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Aerial view of swimmers at Tallebudgera Creek, Gold Coast, Queensland © Tourism and Events Queensland
Future of Demand
The free-to-download Future of Demand research has been designed to support Australia’s tourism industry to make decisions to best maximise opportunities.
The free-to-download Future of Demand research has been designed to support Australia’s tourism industry to make decisions to best maximise opportunities.
The free-to-download Future of Demand research has been designed to support Australia’s tourism industry to make decisions to best maximise opportunities.
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Aerial image of Heart Reef, Great Barrier Reef, Queensland © Tourism Whitsundays
Featured
Future of Distribution

In an ever-changing world where consumers are planning and booking travel across multiple channels, this report unpacks the post-pandemic complexities of tourism distribution. 

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We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

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