Tangalooma Wrecks, QLD © Tourism and Events Queensland

Market Insight Snapshots

Dreamtime Dive and Snorkel, Cairns, QLD © Tourism Australia

Market Insights Snapshot for Canada

Market recovery has been strong from Canada – spend levels to Sep are 112% and total visitation at 83% for 2023 vs 2019.

Market recovery has been strong from Canada – spend levels to Sep are 112% and total visitation at 83% for 2023 vs 2019.

Market recovery has been strong from Canada – spend levels to Sep are 112% and total visitation at 83% for 2023 vs 2019.

Banubanu Beach Retreat, Bremer Island, NT © Tourism Australia

Market Insights Snapshot for France

There has been an increase in long-haul travel destinations in 2023 and increase in positive travel sentiment in France.

There has been an increase in long-haul travel destinations in 2023 and increase in positive travel sentiment in France.

There has been an increase in long-haul travel destinations in 2023 and increase in positive travel sentiment in France.

Artisans of Barossa, Barossa Valley, SA © Artisans of Barossa/Ultimate Winery Experiences Australia

Market Insights Snapshot for Germany

Strong demand for self-drive itineraries incl. accommodation

Strong demand for self-drive itineraries incl. accommodation

Strong demand for self-drive itineraries incl. accommodation

Rottnest Island, Little Salmon Bay, WA © Tourism Australia

Market Insights Snapshot for China

Demand for tailor-made products is growing and family friendly travel products are growing in popularity.

Demand for tailor-made products is growing and family friendly travel products are growing in popularity.

Demand for tailor-made products is growing and family friendly travel products are growing in popularity.

Hanging Rock, Macedon Ranges, VIC © Visit Victoria

Market Insights Snapshot for Hong Kong

Hong Kong consumers focus on value, quality over sticker price. One in three Hong Kong shoppers say they’ve switched to more premium brands or spent more on high quality products. Reliability and trustworthiness are among the top ...

Hong Kong consumers focus on value, quality over sticker price. One in three Hong Kong shoppers say they’ve switched to more premium brands or spent more on high quality products. Reliability and trustworthiness are among the top ...

Hong Kong consumers focus on value, quality over sticker price. One in three Hong Kong shoppers say they’ve switched to more premium brands or spent more on high quality products. Reliability and trustworthiness are among the top ...

Capital Region Farmers Markets, Canberra, Australian Capital Territory © VisitCanberra

Market Insights Snapshot for India

Arrivals from India for the year 2023 were at 396k; which were on par with 2019 levels.

Arrivals from India for the year 2023 were at 396k; which were on par with 2019 levels.

Arrivals from India for the year 2023 were at 396k; which were on par with 2019 levels.

Great Ocean Road, VIC © Tourism Australia

Market Insights Snapshot for Indonesia

Indonesia is ranked the ninth international market by arrivals into Australia. Total arrivals at YE Dec 2033 were at 210.5K (91% of 2019 levels), Holiday at 82% of total arrival.

Indonesia is ranked the ninth international market by arrivals into Australia. Total arrivals at YE Dec 2033 were at 210.5K (91% of 2019 levels), Holiday at 82% of total arrival.

Indonesia is ranked the ninth international market by arrivals into Australia. Total arrivals at YE Dec 2033 were at 210.5K (91% of 2019 levels), Holiday at 82% of total arrival.

wukalina Walk, TAS © Jillian Mundy

Market Insights Snapshot for Italy

Out of region travel for Italian travellers is gaining momentum in 2023 following the lull experienced during 2020 and 2021.

Out of region travel for Italian travellers is gaining momentum in 2023 following the lull experienced during 2020 and 2021.

Out of region travel for Italian travellers is gaining momentum in 2023 following the lull experienced during 2020 and 2021.

Zebedee Springs, El Questro Wilderness Park, Kimberley, WA © Tourism Australia

Market Insights Snapshot for Japan

Interest in sustainable tourism and experience-oriented travel is more focused.

Interest in sustainable tourism and experience-oriented travel is more focused.

Interest in sustainable tourism and experience-oriented travel is more focused.

Eden, Sapphire Coast, New South Wales © Sapphire Coast

Market Insights Snapshot for Malaysia

Arrival as of December 2023 recorded 175,600 arrivals with holidaymakers around 80% of these arrivals. Almost 73.2% are repeat visitors, showing that Malaysians have a high level of affinity with Australia and keep coming back to ...

Arrival as of December 2023 recorded 175,600 arrivals with holidaymakers around 80% of these arrivals. Almost 73.2% are repeat visitors, showing that Malaysians have a high level of affinity with Australia and keep coming back to ...

Arrival as of December 2023 recorded 175,600 arrivals with holidaymakers around 80% of these arrivals. Almost 73.2% are repeat visitors, showing that Malaysians have a high level of affinity with Australia and keep coming back to ...

GC Skydive, Gold Coast, QLD © Tourism Australia

Market Insights Snapshot for New Zealand

Recent change of government has resulted in an upshift for consumer confidence.

Recent change of government has resulted in an upshift for consumer confidence.

Recent change of government has resulted in an upshift for consumer confidence.

Tasman Peninsula, Southern Tasmania © Tourism Australia

Market Insights Snapshot for Singapore

Singapore is ranked Australia’s sixth international market by arrivals and spend. Total arrivals at YE Dec 23 were at 364K, 76% of 2019 levels. With spend already on par with pre-pandemic levels at $1.6B, boosted by high repeat vi...

Singapore is ranked Australia’s sixth international market by arrivals and spend. Total arrivals at YE Dec 23 were at 364K, 76% of 2019 levels. With spend already on par with pre-pandemic levels at $1.6B, boosted by high repeat vi...

Singapore is ranked Australia’s sixth international market by arrivals and spend. Total arrivals at YE Dec 23 were at 364K, 76% of 2019 levels. With spend already on par with pre-pandemic levels at $1.6B, boosted by high repeat vi...

Melbourne's Sports Precincts, Melbourne, VIC © jasper glavanics photography

Market Insights Snapshot for Korea

Despite economic downturn, robust travel demand persists: Despite economic challenges, Koreans are increasingly motivated to travel abroad, fueled by abundant travel content on television and social media. The fear of missing out ...

Despite economic downturn, robust travel demand persists: Despite economic challenges, Koreans are increasingly motivated to travel abroad, fueled by abundant travel content on television and social media. The fear of missing out ...

Despite economic downturn, robust travel demand persists: Despite economic challenges, Koreans are increasingly motivated to travel abroad, fueled by abundant travel content on television and social media. The fear of missing out ...

Pelorus Private Island, Palm Island, Queensland © Jason Lerace/Pelorus Private Island

Market Insights Snapshot for the UK

The UK market is exhibiting its proven resilience. Despite the pressures of a high cost of living, sluggish economy and geo-political uncertainty, consumer demand for international holidays remains strong.

The UK market is exhibiting its proven resilience. Despite the pressures of a high cost of living, sluggish economy and geo-political uncertainty, consumer demand for international holidays remains strong.

The UK market is exhibiting its proven resilience. Despite the pressures of a high cost of living, sluggish economy and geo-political uncertainty, consumer demand for international holidays remains strong.

Melbourne by Bike, Melbourne, Victoria © Tourism Australia

Market Insights Snapshot for USA

Market recovery has been strong from the United States – spend levels to September are 104% and total visitation at 81% for 2023 vs 2019

Market recovery has been strong from the United States – spend levels to September are 104% and total visitation at 81% for 2023 vs 2019

Market recovery has been strong from the United States – spend levels to September are 104% and total visitation at 81% for 2023 vs 2019

Market Insight Snapshot PDFs

Heart Reef, Whitsundays, Queensland © Tourism and Events Queensland/Ashleigh Clarke

Heart Reef, Whitsundays, Queensland © Tourism and Events Queensland/Ashleigh Clarke

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*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.