Hot Air Ballooning, Melbourne, VIC

Market regions

Through its head office in Sydney and international hubs, Tourism Australia undertakes consumer marketing and industry development activity in 15 core markets.

The Pinnacles © Tourism Australia

Europe

In Europe, Tourism Australia’s focus is in the United Kingdom, Germany, France and Italy. Activity is managed from Tourism...

qualia, Hamilton Island, Queensland © Tourism Australia

Greater China

In Greater China, Tourism Australia focuses its activities in China and Hong Kong. Activities are managed from Shanghai, Beijing,...

Bondi Beach, Sydney, New South Wales © Tourism Australia

Japan & South Korea

Tourism Australia’s activities in Japan and South Korea are managed from offices in Tokyo and Seoul.

Amway India Convention Melbourne, Maru Koala and Animal Park, Phillip Island, VIC © SDP Media

South & South East Asia

In the South and South East Asia region, Tourism Australia focuses its activities in Singapore, Malaysia, India and Indonesia.

Palm Cove Beach, Cairns, QLD © Tourism Tropical North Queensland

Americas

In the Americas, Tourism Australia’s focus is in the United States of America and Canada. Activity is managed from Tourism...

Cradle Mountain in snow © Paul Fleming

New Zealand

A central hub where you can find market related reports, updates and latest news about New Zealand travellers to Australia.

Uluru, Uluru-Kata Tjuta National Park, Northern Territory © Tourism Australia

Australia

A central hub where you can find market related reports, updates and latest news about Australia's domestic travellers.

Discover more

Surfers Paradise, Gold Coast, Queensland © Tourism and Events Queensland

Tourism statistics

Murray River Walk, SA

Industry resources

Cape Willoughby, Kangaroo Island, SA © South Australian Tourism Commission

Industry sectors

Indigenous symbol - Natural Beauty

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

© Tourism Australia 2023