Working with Tourism Australia
Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.
Working in market - Vietnam
See how to work in the Vietnam, one of Tourism Australia's key markets, and learn key insights into the various travel distribution channels.
The Vietnam market is evolving rapidly from traditional group tours to more diverse travel segments. While online bookings are increasing among tech-savvy younger travellers, traditional travel agencies still play a critical role in visa processing and high-touch service for luxury and family groups.
Tourism Australia is a partnership marketing organisation and works closely with airlines and key distribution partners (wholesalers, retailers and online travel agencies) on cooperative marketing to drive conversion and increase the total booking value of visitors to Australia.
Each partner is selected based on the fit with Tourism Australia’s market strategy, a shared target customer profile, shared funding of marketing activity, a commitment to training their frontline sales team through the Aussie Specialist Program and a commitment to selling quality Australian product and experiences.
Below is a selection of Tourism Australia’s identified Key Distribution Partners currently in Vietnam.
Tourism Australia’s activities in Vietnam are managed from its Singapore office. For more information visit Tourism Australia’s corporate website at www.tourism.australia.com.