Hot Air Ballooning, Melbourne, VIC

Market Regions

Through its head office in Sydney and international hubs, Tourism Australia undertakes consumer marketing and industry development activity in 15 core markets.

Palm Cove Beach, Cairns, QLD © Tourism Tropical North Queensland

Americas

In the Americas, the focus of Tourism Australia’s activities is in the United States of America and Canada. Activity throughout the region is managed from Tourism Australia’s office in Los Angeles.

The Pinnacles © Tourism Australia

Europe

In Europe, Tourism Australia focuses its activities in the United Kingdom, Germany, France and Italy. Activities are managed from Tourism Australia’s offices in London and Frankfurt.

qualia, Hamilton Island, QLD © Tourism Australia

Greater China

Tourism Australia's activities in Greater China are managed from offices in Shanghai, Beijing, Guangzhou, Chengdu and Hong Kong.

Bondi Beach, Sydney, New South Wales © Tourism Australia

Japan & South Korea

Tourism Australia’s activities in Japan and South Korea are managed from offices in Tokyo and Seoul.

Cradle Mountain in snow © Paul Fleming

New Zealand

Tourism Australia’s activities in New Zealand are managed from its office in Auckland.

Amway India Convention Melbourne, Maru Koala and Animal Park, Phillip Island, VIC © SDP Media

South & South East Asia

In the South and South East Asia region, Tourism Australia focuses its activities in Singapore, Malaysia, India and Indonesia.

Spotlight on the regions

Discover more

Art Gallery of South Australia, Adelaide, SA

Markets & Stats

Consumer research

Cairns Airport, Cairns, QLD © Hostels Australia

Markets & Stats

Tourism statistics

Cape Willoughby, Kangaroo Island, SA © South Australian Tourism Commission

Markets & Stats

Industry sectors

Indigenous symbol - Natural Beauty

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

© Tourism Australia 2022