Market Regions

Through its head office in Sydney and seven international hubs, Tourism Australia undertakes consumer marketing and industry development activity in 15 core markets. Rest-of-world activity is managed in Sydney.

Parker Point, Rottnest Island, WA © Tourism Australia

Americas

In the Americas, the focus of Tourism Australia’s activities is in the United States of America and Canada. Activity throughout the region is managed from Tourism Australia’s office in Los Angeles.

Binalong Bay, Bay of Fires Conservation Area, TAS © Tourism Australia

Europe

In Europe, Tourism Australia focuses its activities in the United Kingdom, Germany, France and Italy. Activities are managed from Tourism Australia’s offices in London and Frankfurt.

qualia, Hamilton Island, QLD © Tourism Australia

Greater China

Tourism Australia's activities in Greater China are managed from offices in Shanghai, Beijing, Guangzhou, Chengdu and Hong Kong.

Cocktails on the beach, Green Island, QLD

Japan & South Korea

Tourism Australia’s activities in Japan and South Korea are managed from offices in Tokyo and Seoul.

Ocean Rafting, Whitsundays, QLD © Tourism Australia

New Zealand

Tourism Australia’s activities in New Zealand are managed from its office in Auckland. As of July 2015, Tourism Australia’s activity in New Zealand is focused on Business Events consumers only.

Amway India Convention Melbourne, Maru Koala and Animal Park, Phillip Island, VIC © SDP Media

South & South East Asia

In the South and South East Asia region, Tourism Australia focuses its activities in Singapore, Malaysia, India and Indonesia.

Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

© Tourism Australia 2020