Markets

Australia

A central hub where you can find market-related reports, updates and latest news about Australia's domestic travellers.

Working with Tourism Australia icon © Tourism Australia

Resources

Working with Tourism Australia

Connect with Tourism Australia to benefit from our campaign activity, research, market data and more to grow your tourism business.

Latest downloads

Out of Region Traveller fact sheet

Understand how Australia consumers perceive Australia and what drives them to visit.

Future of Demand - Australia snapshot

Discover the tourism experiences in greatest demand with this market snapshot for Australia.

Discover more

A group of three women walking together with a SEIT Outback Tours guide, Outback Australia, Northern Territory © Tourism Australia

Who’s who in the tourism industry

Find out about all the major operators of Australian tourism and the government tourism agencies that run each state and territory.

Find out about all the major operators of Australian tourism and the government tourism agencies that run each state and territory.

Find out about all the major operators of Australian tourism and the government tourism agencies that run each state and territory.

Aerial view of swimmers at Tallebudgera Creek, Gold Coast, Queensland © Tourism and Events Queensland

Future of Demand

The free-to-download Future of Demand research has been designed to support Australia’s tourism industry to make decisions to best maximise opportunities.

The free-to-download Future of Demand research has been designed to support Australia’s tourism industry to make decisions to best maximise opportunities.

The free-to-download Future of Demand research has been designed to support Australia’s tourism industry to make decisions to best maximise opportunities.

Group canoeing on the Brisbane River, Brisbane, Queensland © Brisbane Marketing

Building your tourism business

Tourism Australia can help build your tourism business by providing free resources and specialist programs to help you get started.

Tourism Australia can help build your tourism business by providing free resources and specialist programs to help you get started.

Tourism Australia can help build your tourism business by providing free resources and specialist programs to help you get started.