Coronavirus is impacting global travel and some of the information on this page might have changed as a result. Last updated in December 2019.
Online bookings are growing rapidly in Singapore as airlines and retail agencies expand their online presence for both group and Free Independent Travel (FIT) segments. Consumers in Singapore are value-conscious and actively seek destination information and deals before making travel purchases.
Commission Level: 10% - 15%
Commission Level: up to 10%
Commission Level: up to 30%
Planning and purchasing travel
Top tips for sales calls
Tourism Australia is a partnership marketing organisation and works closely with airlines and travel companies on cooperative marketing to drive conversion in all priority markets.
These targeted travel companies, including wholesalers, retail and online travel agencies, form Tourism Australia’s Key Distribution Partner (KDP) program with the intention to increase total booking value of visitors to Australia.
Each KDP is selected based on the fit with Tourism Australia’s market strategy, a shared target customer profile, shared funding of marketing activity, a commitment to training their frontline sales team through the Aussie Specialist Program and a commitment to selling quality Australian product and experiences.
Below are a selection of Key Distribution Partners that Tourism Australia is partnering with from Singapore.
Tourism Australia’s activities in Singapore are managed from its Singapore office. For more information visit Tourism Australia’s corporate website at www.tourism.australia.com.
Australian State and Territory Tourism Organisations operating in Singapore include: Destination NSW, South Australian Tourism Commission, Tourism and Events Queensland, Tourism NT, Tourism Tasmania, Tourism Victoria, and Tourism Western Australia.