BUSINESS EVENTS AUSTRALIA
Tourism Australia’s dedicated business events unit, Business Events Australia, delivers marketing communications, industry partnerships and a trade distribution program to raise international awareness and consideration of Australia as a business events destination.
Under the Business Events Australia brand, Tourism Australia undertakes activity in key international markets to ensure Australia’s business events offering is communicated to media, business events planners and decision makers. We have a range of tools and resources available that can help you discover more about Australia, including our image and video galleries, case studies, itineraries, information on key knowledge sectors and experiences in Australia.
Business Events Australia works closely with the Australian business events industry, delivering insights partnerships and opportunities to meet and do business with international business events planners and media. These opportunities include major international business events trade shows and events such as the Business Events Australia Greater China Showcase and Dreamtime, our signature incentive showcase. We also offer the Australian business events industry a range of resources to assist their own work including research and insights on Tourism Australia’s business events target customer.
Business Events Australia can provide media with the latest product and destination news, finished copy, interview opportunities with key Australian business events representatives, images and video. For regular product updates media can subscribe to our PR newsletter, and follow our Instagram account @BusinessEventsAustralia and LinkedIn page. Contact us today for more details or for specific requests.
Tourism Australia targets business events planners and decision makers with a focus on core international markets which represent the greatest return on investment. These core markets include Greater China, New Zealand, North America, United Kingdom and Europe.
BUSINESS EVENTS BOOST PROGRAM
The Business Events Boost Program aims to stimulate desire for events domestically to aid the recovery of Australia’s business events industry following the impact of the coronavirus pandemic. The Program offers funding support for industry-led marketing and/or distribution activity that has the potential to influence decision makers to hold domestic business events and/or convert new domestic business events.
- Further information is available in the Business Events Boost Program 2020/21 Prospectus
- Read more about the activity the program supports in the Business Events Boost Program Fact Sheet
- Frequently Asked Questions
BUSINESS EVENTS BID FUND PROGRAM
Managed by Tourism Australia’s business events unit, Business Events Australia, the Business Events Bid Fund Program (BFP) is designed to increase the conversion of new international business events for Australia through the offer of financial support at the critical bidding stage. The BFP is designed to deliver conversion of new business in situations where Australia is in consideration against international competitors for the right to host the business event.
The BFP supports expenditure on goods and services within Australia for the purposes of delivering confirmed, qualified business events.
Applications for the BFP are now open.
ADVANCE PROGRAM
The Advance Program offers the opportunity to leverage Tourism Australia's international marketing and distribution expertise to increase the number and value of business events for Australia, and to deliver best-practice marketing to grow international delegate attendance at confirmed international business events taking place in Australia.
- Further information is available in the Advance Program 2020/21 Prospectus
- Read more about the activity the Advance Program supports in the Advance Program Fact Sheet
