Tourism Australia Staff Conference, December 2022 © Tourism Australia

OUR ORGANISATION

Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

Hill Inlet, Whitsunday Islands, Queensland © Tourism and Events Queensland

Our Vision

Our vision is to make Australia the most desirable and memorable destination on earth because this underpins everything we do at Tourism Australia.

Phillipa Harrison, Acting Managing Director © Tourism Australia

Our Management

Find out where Tourism Australia's offices are located and how the organisation is managed.

Parliament House, Canberra, ACT © Tourism Australia

Our Performance and Reporting

Find out information on our Corporate Plan, Annual Reports, Statements of Expectations and Intent and Funding and the Portfolio Budget Statement.

Fitzroy Island Resort, Fitzroy Island, Queensland © Tourism and Events Queensland

Our Board

Tourism Australia is governed by a board of Directors who report to the Federal Minister for Tourism. The main role of the Board is to determine Tourism Australia policy and ensure that the organisation performs in a proper and efficient manner.

50 Years of Marketing Australia, Tourism Australia, Sydney, New South Wales © Tourism Australia

Our History

2017 celebrated 50 years since the Australian Government established the Australian Tourist Commission, which later became Tourism Australia, to promote Australia to business and leisure travellers.

Sal Salis, Ningaloo, Western Australia © Sal Salis Ningaloo Reef

Sustainable tourism

Tourism Australia (TA) is the Australian Government agency responsible for growing demand for Australia as a tourism destination, both in Australia and overseas. Our corporate purpose, as laid down in the Tourism Australia Act 2004, is to grow demand and foster a competitive and sustainable tourism industry.

Culture Connect guide pointing as family listen in background, Tropical North Queensland © Tourism Australia

Aboriginal and Torres Strait Islander Tourism

Aboriginal and Torres Strait Islander cultures and traditions are part of Australia’s history and form an integral part in how Tourism Australia tells the nation’s story.

Indigenous symbol - Natural Beauty

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

© Tourism Australia 2023