
OUR ORGANISATION
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events.
The organisation is active in 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.


Reimagining the Visitor Economy
Reimagining the Visitor Economy is a whole-of-government and industry long-term strategy to chart a course for the long-term growth of Australia’s visitor economy after the impacts of COVID-19.