Phillipa Harrison
Phillipa Harrison, Managing Director at Tourism Australia
Managing Director
As the Managing Director, Phillipa is responsible for driving Tourism Australia’s strategies to create sustainable international demand for Australia’s tourism experiences and working with the tourism industry to support the sector’s recovery from the impacts of the events of 2020.
Phillipa first joined Tourism Australia in February 2017 as Executive General Manager International, to lead the organisation’s international operations for Asia, the Americas, Europe and New Zealand as well as Global Distribution and Partnerships.
Prior to joining Tourism Australia, Phillipa spent six years working for Hamilton Island Enterprises and before that held a variety of globally-focused senior sales, marketing and product roles across e-commerce, retail, and wholesale tourism platforms, based in both London and Sydney.
Phillipa holds a Bachelor of Arts (Mass Communication and Psychology) from Macquarie University and an MBA from AGSM at the University of NSW.
